Privacy policy
Last updated: August 14, 2026
Luna Tails operates this online store and website (the "Services"). Our store is powered by Shopify.
This Privacy Policy explains how Luna Tails collects, uses and shares personal information when you visit our website, place an order, use our Services or contact us.
Personal Information We Collect
Depending on how you interact with our Services, we may collect:
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Contact information, such as your name, email address, phone number, billing address and shipping address.
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Order information, including products purchased, order preferences, personalisation details, returns and previous transactions.
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Payment information, including payment method, transaction details and payment confirmation. Payments are processed by our payment service providers.
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Communications, including information you provide when contacting us.
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Device and usage information, such as your IP address, browser, device information and how you use or navigate our website.
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Cookie and similar technology information, where applicable.
We collect this information directly from you, automatically through our website, and from service providers that help us operate our store.
How We Use Your Information
We use personal information to:
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process payments and fulfil and deliver orders;
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personalise products where requested;
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provide customer service and communicate with you about your order;
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operate, secure and improve our website and Services;
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prevent fraud or misuse;
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comply with legal, tax and accounting obligations;
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send marketing communications where you have agreed to receive them; and
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measure and improve our advertising, where you have given the required consent.
Legal Bases for Processing
Where the GDPR applies, we process personal information on one or more of the following legal bases:
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Contract: where processing is necessary to process and fulfil your order or provide a service you request.
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Legal obligation: where we must retain or process information to comply with tax, accounting or other legal requirements.
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Legitimate interests: where necessary to operate and secure our business, provide customer service, prevent fraud and improve our Services, provided that these interests do not override your rights.
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Consent: where required, including for marketing communications and non-essential advertising or tracking technologies.
You may withdraw your consent at any time.
Cookies and Advertising
We use cookies and similar technologies to operate our website. Some cookies are necessary for functions such as checkout, security and remembering your preferences.
With your consent, we may also use analytics and advertising technologies to understand how visitors use our website and measure the effectiveness of our advertising.
We use the TikTok Pixel for advertising measurement and optimisation. When you consent to marketing cookies, TikTok may receive information about your interaction with our website, such as pages or products viewed, items added to your cart, checkout activity, purchases, and related browser, device and online-identification information.
We currently use TikTok's Standard data-sharing setting and do not use Advanced Matching to provide customer identifiers such as email addresses or phone numbers for matching with TikTok accounts.
Where consent is required, including in the European Economic Area, non-essential advertising technologies are used only after you provide consent. You can change or withdraw your cookie choices through the cookie settings on our website.
Sharing Your Information
We may share personal information with service providers where necessary to operate our business, including:
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Shopify, which hosts and supports our online store;
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payment providers;
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shipping and fulfilment providers;
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IT, hosting and customer-service providers;
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analytics and advertising providers, including TikTok where you have consented to advertising technologies; and
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professional advisers or authorities where required by law.
We only share information where necessary for the relevant service, business purpose or legal requirement.
Third-party service providers may process information under their own privacy policies.
Shopify
Our store is hosted by Shopify. Shopify processes personal information required to provide its e-commerce platform and related services.
Shopify may also process certain personal information for its own purposes as described in its own privacy policies. You can find additional information through Shopify's Consumer Privacy Policy and Shopify Privacy Portal.
Information Required to Place an Order
Certain information, such as your name, delivery details and necessary payment information, is required for us to process and fulfil an order.
If you do not provide information necessary to complete an order, we may not be able to provide the requested Services.
Retention
We retain personal information only for as long as necessary for the purposes for which it was collected and to meet applicable legal requirements.
Order, invoice and accounting records that form part of our legally required business administration are generally retained for 7 years.
Other information is retained only for as long as reasonably necessary for purposes such as customer service, fraud prevention, legal claims or marketing preferences.
Security
We take reasonable technical and organisational measures to protect personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
If you are located in the European Economic Area, you may have the right to:
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access personal information we hold about you;
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correct inaccurate information;
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request deletion of your information;
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restrict certain processing;
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object to certain processing;
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receive certain information in a portable format; and
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withdraw consent where processing is based on consent.
You may also object at any time to the use of your personal information for direct marketing.
To exercise your rights, contact us using the details below.
We may need to verify your identity before processing your request.
Marketing Communications
If you receive promotional emails from us, you can unsubscribe at any time using the unsubscribe option in the email.
You may still receive non-promotional messages relating to orders, payments, delivery or customer-service requests.
International Transfers
Some service providers we use may process information outside the European Economic Area.
Where required by law, such transfers are protected using an appropriate legal mechanism, such as an adequacy decision or the European Commission's Standard Contractual Clauses.
You may contact us for further information about safeguards used for international transfers.
Children's Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from children who are not legally able to provide such information.
If you believe a child has provided personal information to us, please contact us.
Complaints
If you have concerns about how we process your personal information, please contact us.
You also have the right to lodge a complaint with a competent data-protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.
Changes to This Policy
We may update this Privacy Policy when our Services, technologies, service providers or legal obligations change.
When we make changes, we will update the "Last updated" date at the top of this page.
Contact
For questions about this Privacy Policy or to exercise your privacy rights, contact:
Luna Tails
De Windturbine 7
3815 KP Amersfoort
Netherlands
Email: shoplunatails@gmail.com
Luna Tails is the data controller for the personal information described in this Privacy Policy, except where a service provider acts as an independent controller for its own processing activities.